ATELIER DE GESTE is a dance-art-fashion studio that explores the place of the body and its sensations in contemporary culture. Directed by Beau Rhee, a young choreographer and artist, AdG has presented acclaimed performances and pieces in some of the most prestigious cultural institutions such as PS1/MoMA, Musée d’art et d’histoire Genève, Exit Art NY, X-Initiative/DIA foundation NY, Centre d’art contemporain Genève. The force of dance and performance has inspired countless creatives throughout history, and we aim to do the same for our contemporary time.
In fall/winter of 2011/2012, AdG launched a signature fragrance and tights, under the studio name ATELIER DE GESTE. These products were inspired by the collaborations led by the Ballets Russes with Coco Chanel, Leon Bakst and other creative leaders of the the 1920s. The androgynous eau de perfume Blood/Sweat/Tears and the unique tights designs have garnered a phenomenal reaction from the art & avant-garde fashion community, and we hope to expand production this year with two new fragrances (one formula is already in development) and more tights designs.
This is a crucial stage in our development, as the demand for both performances and the products are increasing. We have performance projects with galleries in Switzerland and France scheduled 2012, and as the ATELIER DE GESTE name grows, the demand for the products and artworks (performance prints, etc) is also increasing. At this point, we need passionate investors to push the level and quality of our work to the next level. From print materials, to the next fragrance and tights designs, to performances, there is much to be produced at this moment. With the proper funding, we believe the future will hold even more prestigious endeavors and promises to be artistically and financially fruitful.
If you are interested in more information on how to help, please contact founder / director Beau Rhee at: